Therefore, complete descriptions and accurate fitment data also help your discoverability in search results.Īnd if your fitment data is not accurate, you risk selling the wrong parts to customers. Too often, people search based on brand, not realizing there are plenty of aftermarket auto parts and accessories that fit their cars, trucks, motorcycles, boats, Powersport vehicles, etc. So when you include clear, complete, and accurate fitment data on your product listings, you potentially reach all the customer searching for auto parts and accessories that you sell who may not realize there is an alternative part that fits their vehicle. In fact, the average auto part is compatible with about 32 different vehicles. Many consumers don’t realize that auto parts and accessories fit a wide variety of automobiles. The Importance of Fitment Compatibility for Auto Parts and Accessories Online Marketplaces Fitment data often referred to as compatibility, is the year/make/model of the vehicle and can expand to trim/submodel, engine, and so on. Unlike other products, car parts and accessories need to be specified with fitment data to help consumers know whether the part will fit their vehicle. The online selling of auto parts and accessories can be quite complex.
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